There are many fads online, but search engine optimization is not one of them. As the internet evolves, making sure that your business shows up in the search engines is crucial. Your investment on your business website will amount to nothing if internet users cannot even find you. Think of the search engines as the yellow pages on the internet.

All your other marketing strategies will depend on how well you know SEO. Whether you’re marketing your own business, or you’re being hired to promote someone else’s business, you need some SEO tools to make life easier for you.

There’s a learning curve involves when trying to do SEO. There are so many resources online that you can use to do SEO properly. But this process of research is necessary if you want to sell something online.

Fundamentals of SEO

1. Keyword Research – Keywords are the phrases or terms that people type in the search bar. If you can find out which keywords are used more often by users, you can build a good marketing campaign around these keywords. This is an automatic research process you can do using a software. The best keyword analyzers out there are free, like google adwords keyword tool and wordtracker.

2. Your Search Engine Ranking – Search engine rankings tell you whether or not the SEO you’ve been doing is effective. Try Google Rankings, Yahoo Search Rankings and Alexa Page ranking system for more information on your search rank. This knowledge is important if you’ve hired some SEO expert to help you get to the first page of a search engine for one particular keyword or keyphrase.

3. PR or Page Rank – Page rank is a system that google came up with to evaluate the relevance of web pages in their index. The page rank’s exact algorithm is not divulged to the public, but speculations on PR or page rank tell us that the higher it is, the better your standing in google’s eyes. You can use Page Rank seo tools to check if your link building efforts are effective.

4. Analysis for Your Link – A good link popularity rating should tell you how many places online are pointing to your site. If you want to quantify your website’s visibility online, you can use link popularity methods to count the number of inbound links and to determine whether your link building campaigns are working.

Building your website is just the first step to making it big online. You can use these SEO resources to step up your game. Your profitability depends on how patient you are in terms of learning and applying SEO.

SEO is one way that you can learn Make money online. So, learn SEO be like Russell Brunson today!