One. Update the pages on your site frequently. Stagnant sites are dropped by some search engines. You may also put a date counter on the page to show when it was last updated.
2. Offer further value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also publicize their books or videos, if these products relate to your industry and arenot competing with your own product.
three. You can permit purchasers to ‘opt in’ to get deductions and special offers. Place a link on your website to invite patrons to ‘opt in’ to get a monthly newsletter or valuable chits.
four. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
five. Add a link ‘Recommend this site to a Friend’ so that the visitor can e-mail your site link, with a prewritten title, Thought you may have an interest in this, just by clicking on it.
six. Brand your website so that visitors always know they’re on your internet site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.
7. Make a ‘Our Policies’ page that clearly defines your philosophy and guidelines in dealing with your clients. Also post your privacy policy as well so that clients know they’re secure when they visit your site.
8. Make a FAQ page which addresses almost all of the doubts and clarifications about your product or your company that are probably going to be asked. This helps to resolve almost all of the customers doubts in their first visit to your site.
8. Ensure that each page on your website has acceptable titles and keywords so that your consumer can find their way back to your website if they lose the book mark.
nine. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they need to ‘opt out’ of the mailings, be sure you honour their request and take them off the mailing list. They may still come back if they like your products. But they’ll actually not come back if you continue to flood their e-mail box with mails they no longer want to receive.
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